With the advances of hardware and the arrival of faster and cheaper servers, companies have been developing software engines to run on these servers while creating an affordable solution for smaller businesses. The results can be churned out in a reasonable amount of time, allowing a merchant to make more informed decisions on their day to day price strategies.
As the programs make their way into the independent grocery industry, grocers are finding that they can increase their bottom line by 1-2% through the use of these tools. By looking at the detailed information the software provides, they’re able to see potential problems with price strategies that had once been hidden in rolled-up data.
Where is the future of this technology? Only time will tell, however with the competitive nature of the landscape, this could be the next tool that will help the independent level the playing field with the competition.