GS1 DataBar™

GS1 is a leading global organization dedicated to the design and implementation of global standards and solutions to improve the efficiency and visibility of supply and demand chains globally and across sectors. The GS1 system of standards is the most widely used supply chain standards system in the world.

GS1 DataBar™ symbols can carry more information and identify smaller items than the current EAN/UPC bar code. GS1 DataBar enables GTIN identification for fresh variable measure and hard-to-mark products like loose produce, jewelry and cosmetics. Additionally, GS1 DataBar can carry GS1 Application Identifiers such as serial numbers, lot numbers, and expiration dates, creating solutions to support product authentication and traceability for fresh food products and couponing.

In North America, a new standard for coupons (using GS1 DataBar Expanded) is driving the need to upgrade POS systems by January 2010.
• New symbology allows for additional information to be contained within one bar code
• Supports encoding of the full (6-12 digit) GS1 Company Prefix
• Improves verification of the coupon to the order
• Facilitates cross-selling through validation of up to three coupon requirements
• Decreases cashier intervention requests and mis-validations
• Consumer “saved value” can be in cents, percentage or weight

For more information on GS1 DataBar™ please visit: If you have questions on whether your POS systems are GS1 DataBar™ code capable, please contact the STCR
Marketing team at (607) 757-0181.